01 Establish that we can serve you
Before a camera opens: a date of birth, and where you live. Both decide whether a photograph may be collected at all, and both come before anything is taken rather than after a questionnaire.
You take seven guided photos, checked on your phone before anything uploads. LEVEL describes what is visible in each area with a confidence level, withholds anything the photos do not show clearly, decides one coherent set of reversible changes, shows them on your own photo, and turns them into a plan.
You take seven guided photos and get back what suits you, a preview of you with the changes, and a plan with the exact words to use at the barber. Here is what happens in between, including the step that holds a result back rather than guess.
Updated · About LEVEL
LEVEL works in five steps. First, you take seven guided photos: front neutral, front smiling, both three-quarter views, both profiles and the hairline from above, each checked on your phone for light, sharpness, framing and angle before it is accepted. Second, an AI model describes only what is visible in each area, with a confidence level, and anything below the threshold is withheld rather than guessed. Third, LEVEL's own decision rules, not the model, turn those observations and your answers about style, upkeep and budget into one coherent set of reversible changes. Fourth, it shows those changes on your own photo and checks that the preview still looks like you before you see it. Fifth, it turns them into instructions for the barber, optician and shop and, with Complete, a 12-week plan with weekly check-ins.
Before a camera opens: a date of birth, and where you live. Both decide whether a photograph may be collected at all, and both come before anything is taken rather than after a questionnaire.
Front neutral, front smiling, both three-quarters, both profiles, and the hairline. A face model runs in your browser and checks brightness, sharpness, distance, centring, tilt and angle before each frame is allowed to upload — a photograph that fails those checks never leaves your machine.
Each analysis category runs tests that were reviewed and released, and every finding carries a confidence value describing how strongly your photographs support that specific observation.
A finding below the confidence threshold is not shown with a caveat attached. It is withheld, and the released result states what was withheld and why. Uncertain output is a worse product than less output.
Your best look is generated from your own photograph, with the top reversible changes applied together. Each is checked by independent validators for identity similarity, landmark drift, protected-region change, skin-tone consistency and edit containment. A preview that drifted is regenerated or withheld, never shown.
The released findings and approved recommendations become a schedule of reversible actions sized to the time, budget and routine you gave, with weekly check-ins that compare your own photographs rather than anybody else's.
They are stored in private object storage that is never given a publicly addressable URL, and destroyed automatically after 365 days without a capture or a completed mission. You can delete them, and everything else held about you, immediately from your account. They are not used to train any model. The processors that receive one are named in the privacy policy.
The reviewed tests behind each category, their evidence requirements and stated limitations are published in the methodology registry, with the sources in the research library. A complete worked result is at examples, and the analysis itself is explained field by field at inside the analysis.
A confidence-aware presentation profile, a preview of your best look and a twelve-week plan. No rating, no ranking, nothing surgical. Photographs are destroyed after twelve months and never train a model.